customer insights for impact

program data reimagined 

A beneficiary data platform for solving

the top nonprofit program and impact mysteries,

based on Microsoft's Customer Insights Platform.


combine data sources from anywhere to everywhere

Gaining a complete view of your programs and stakeholders starts with data. Ingest your CRM, M&E Design, Indicator, Measurement, Budget and Finance data using hundreds of pre-built data connectors without having to migrate from your source systems, all with little to no reliance on IT. 


unify data types to the CDM

Map and unify your beneficiary and program data into profiles in real time with recommendations based on AI and machine learning, and translate your profiles to a common language by mapping to the Common Data Model for Nonprofits. Then enrich your profiles with external insights from partners, governments, internal research or intelligence from Microsoft Graph.


let data insights tell the real story

Get started quickly with out-of-the-box machine learning templates to predict constituent behaviors. Discover new beneficiary segments with AI-driven recommendations, or define your own. Extend Customer Insights using Azure Synapse Analytics to combine constituent data with financial, operational, and unstructured Internet of Things (IoT) data to build custom machine learning models. Connect your constituent data with Microsoft Power BI to customize dashboards and reports.


drive meaningful actions with
AI-powered insights

Activate real-time insights on destinations including analytics, email marketing, advertising, and constituent engagement platforms through turnkey integrations with Microsoft and third-party applications. Embed ci4i insights cards into your business applications to enable your team to take informed action in support of your mission. Automate constituent-centric experiences, workflows, and processes using Microsoft Power Automate. Build custom apps with embedded insights using Microsoft Power Apps.


see it in action

rely on a trusted platform with built-in security and privacy

Accelerate outcomes with a self-service beneficiary data platform built on Azure, with the flexibility to bring your own Azure data lake. Support stringent compliance requirements of US government agencies and the General Data Protection Regulation (GDPR) with built-in privacy, security, and governance tools while retaining full ownership of your data. Leverage Microsoft research and expertise in AI, cloud, data, and developer platforms to serve your constituents.

connect your data with prebuilt or custom connectors

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